Since 2023 I have been working with Travel Portland on a wide variety of projects big and small, from creating marketing materials for their Near Me Now app, and developing new features like filtering and festivals, to overhauling their illustrated maps (keeping original illustrations by Subin Yang) and designing window displays to promote their new visitor center. Some of the work shown here is in progress or design comps.
UX/IU Design
Icon Design
Displays
Web Design
In a savory collaboration, I teamed up with Tillamook Creamery to roll out a campaign to promote their newest product: Cheeseboards. Photography and logo/color story assets were provided by Tillamook. I rolled out signage promoting the products for their Creamery in Oregon, as well as designed a fancy box with goodies to send Cheeseboards to their “Team Tillamook” base.
Print Design
Packaging Design
Signage Design
Retail Display Design
Say hi to Nester, a magazine I art directed in collaboration with Willamette Week! This publication gives readers a peek inside five Portland homes, shopping and styling tips as well as resources for everything home design. My role was to develop the whole look and feel of the publication as well as art direct photoshoots.
Edited by Emily Grosvenor, published by Anna Zusman. Photography by Jordan Hundelt.
Using artificial intelligence to crawl media reports and populate a database of every shooting in the U.S. was the bold idea of Everytown For Gun Safety’s new “Labs” initiative. I was tasked with developing the branding for the overarching Labs brand, and the introductory product, EveryShot. For EveryShot, I was hired to design the complete product from UX to visual design. The end product is a website that organizes data in map and list views, allows the user to compare states and make their own charts. Creative direction by Laura Bernstein.
Information Architecture
User Experience
User Interface
Branding
Visual Design
Teaching kids mindful breathing techniques was the foundational idea behind Calm Caterpillar’s product lines. They are developing an array of products designed for home or classroom use to support parents and teachers as they guide kids through big feelings. With the core brand designed by Stephanie Ward, my task was to expand the product line and develop curriculum materials for their products in schools.
Packaging Design
Print Design
Branding
Climate: Possible is Mercy Corps’ bold campaign that partners with communities around the world to build resilience around climate change. I crafted a brand for the campaign with the internal team, utilizing elements of the existing brand and creating new assets. I designed a series of collateral materials to support the campaign including the position papers shown here.
Branding
Page Design Layout
Look down! The streets of downtown Portland are awash with these colorful clings I designed in a special partnership between Travel Portland and the City of Portland. They are designed to direct pedestrians to explore what’s around them via Travel Portland’s new app called Near Me Now. Find curated choices for food, beverages, attractions, shopping, murals and more.
Logo
Wayfinding
Branding
Columbia Riverkeeper fights for clean water by battling polluters in court, supporting tribal rights, and preventing new river threats like nuclear power from taking root in Oregon and Washington. For years I have joined forces with them to develop identities and materials for for various campaigns, as well as help them communicate to members through their “Currents” publication.
Logo Design
Branding
Social Media Graphics
Print Design
Branding and packaging design for a small kava and juice shop in Portland, Oregon, with “roots” in the South Pacific.
Branding
Package Design
To reinvigorate downtown, the City of Portland charged me with creating these “action” sidewalk clings to pair with their Portland on the Rise campaign. These graphics will be scattered across the city to promote engagement with the physical space, and invite a bit of movement and whimsy.
Branding
Design
Photographer and friend, Nick Mendez had a vision for an artist-owned licensing library that goes beyond a standard stock photo website, and is used as a storytelling platform documenting coastal cultures from shore to city. We named the brand Ultramarine, and I got to work developing a logo and brand that included a Shopify customization, email and social media templates.
Naming
Logo Design
Brand Templates
With the team at Brink Communications, I was honored to work as Art Director/Senior Designer on a multilingual campaign for the Oregon Health Authority to promote safe habits during COVID in 2020 and then to support vaccination through 2023. This long-running campaign included many elements such as campaign branding, billboards, transit ads, print ads and more. My role was to work closely with the creative team to concept and execute final art and template sets. Art Directing a photoshoot with strict pandemic safety measures in place, while still capturing loving, emotional moments through face masks was no small feat! As this project wrapped up in 2023, we learned our campaign was one of the top-performing public health campaigns across the nation.
Across 3 years, I worked with a variety of great folks, like Creative Directors: Leighann Franson, Audrey Desler, Alex Jackson; Copywriters: Kenya Lewis, Joon Chattigre; Strategists: Marian Hammond, Cody Romero, Tracy Nguyen-Chung; photographers: Justin Katigbak, Celeste Noche.
Art Direction
Out of Home Advertising
Print Design
Wayfinding system and “connects” brand for Portland’s Brooklyn neighborhood.
Branding
Wayfinding
The College Gun Safety Index was conceptualized by Everytown as a way to evaluate colleges and universities based on eight components of gun safety. A user could search the index by map or list view, breakdown the components of the grade, as well as compare schools. This important evaluation tool unfortunately was put on hold because funding fell through. I hope it can be revived in the future! Copy support by Mandi Middlestetter.
UX/UI Design
Illustration
Branding
Web Design
Visual Design
On a volunteer assignment with USAID, Partners of the Americas, I traveled to Guatemala to rebrand a "super food” product company and design templates for their line of chocolates, butters, drinks and snacks. This work is the result of a two week project in Antigua. Read full account of my volunteer trip.
Branding
Packaging Design
The team at REAP (The Religious Exemption Accountability Project) is united in their support of LGBTQ students who have suffered discrimination at publicly funded religious colleges and universities. I designed the REAP logo, website, and other assets to create a dynamic brand that highlights the stories of these students.
Logo Design
Brand Design
UX Design
Website Design (Wix Customization)
Mt. Hood Territory launched an Explorer Trail series to promote various points of interest that showcase the history and bounty of the Pacific Northwest. I designed four graphics to serve as visual indicators of these points of interest, and to connect them all under the Mt. Hood Territory brand.
Illustration
Logo Design
A Trumpian look at a holiday favorite, just in time for your family sing-a-long. Sung to the tune of Twelve Days of Christmas. View caroling sheets, and poster downloads.
Writing
Illustration
Summer sunsets, ice cream cones and state fair booths are the influences behind the design of the Oregon Summer magazine I designed and art directed for Willamette Week. The challenge was to create a unique, fun, inviting design for this yearly publication that was back into production after a COVID hiatus. The design is light and cheerful to celebrate coming out of a pandemic period. Thanks to publisher Anna Zusman, editor Andi Prewitt and cover photographer Christine Dong.
Art Direction
Editorial Design
Photo Direction / Curation
As part of my 13-year partnership with p:ear, I have redesigned their website three times! Each time we evaluate their audience, communication goals, and figure out a new way for users to be inspired to get involved with this very important nonprofit serving homeless youth. I donated my time to design this most recent iteration and teamed up with Ian Whitmore for the development.
Website Design
UX Design
Wireframes
In 2019 I traveled to the Mayan Highlands region of Guatemala to work with an association of local coffee producers to create branding and packaging design for new coffee and honey products. This project was a volunteer assignment with USAID’s Partners of the Americas programs. The goal was to prep these products for sale in Guatemala, and eventually a US market (for some of the products). I traveled into the mountains to meet the farmers firsthand to learn about their culture, to be inspired by the colors, flora and symbolism of their rich textile designs. Read about full experience.
Packaging Design
Branding
"Bust a Bucket" was designed as a part of the Portland Trail Blazers' Gameday Poster Series for the 2017-2018 season. Posters were printed and sold as a fundraiser for the Blazer Foundation. “Bust a Bucket” was featured in the New York Times sports section in December of 2018 as a part of a story about the Gameday Poster Series!
Poster Design
With the team at Brink Communications, I was honored to work on a very important campaign for the Oregon Health Authority to promote safe habits during COVID and support vaccination. This long-running campaign included many elements such as campaign branding, website design, digital ads, social advertising and more. My role as Senior Designer/Art Director was to work closely with the creative team to concept and execute final art and template sets. As this project wrapped up in 2023, we learned our campaign was one of the top-performing public health campaigns across the nation.
Creative team across multiple years: Photography by Celeste Noche, Tracy Nguyen-Chung and Justin Katigbak. Creative direction by Leighann Franson, Audrey Desler and Alex Jackson. Copywriting by Kenya Lewis and Joon Chattigre. Strategy by Marion Hammond and Cody Romero.
My role:
Art Direction
Digital Advertising
Web Design
Living in Oregon, it was inevitable that eventually I would be paid to illustrate a cannabis leaf! These infographics accompanied a presentation to support the Oregon Liquor Control Commission's approach to regulating cannabis and illustrates learnings for a federal decriminalization of the drug. I teamed up with the folks at Metropolitan Group for this project.
Illustration
Infographics
Meet Carrizo, the introductory cider of the Cuyama Cider Company, and the result of a partnership between Blue Sky Center and a Santa Barbara cider maker. Blue Sky hired me to create a brand from scratch to promote the launch of their first product in support of the rural economy in Cuyama Valley, California.
Logo Design
Packaging Design
Web Design
Squarespace Customization
A collection of logo options designed for various clients.
Identity Design
Naming
I love annual report season! Send me a complex long-form document, complex tables, charts, and infographics and I am happy to put all my InDesign skills to the test. Shown here are a variety of annual reports for corporate and nonprofit clients alike. NDAs mean I can’t share all, but this is a preview!
Print Design
Everytown for Gun Safety has taken on the daunting task of calculating and presenting gun data through Everystat.org. Working with them, my challenge was to create downloadable PDFS for an at-a-glance review of data by state. This required deep coordination with the Everystat team to understand how the data in Excel was formatted and presented, crafting themed Excel styles for the charts and graphs, and setting up a complicated mail merge document in InDesign to populate data based on the tags. And of course to come up with a workable design template that clearly communicated the stats! These are the design options I presented, and the final client selection is the last one. This project was difficult but it was rewarding in the end to have a system that can be used as a template for future updates!
Page Design
Infographics
Design of Columbia Land Trust’s quarterly publication, Fieldbook, which highlights Pacific Northwest conservation and restoration projects. This represents design evolutions across the years 2016-2025. More work for Columbia Land Trust under annual reports.
Publication Design
Yogi Super Foods makes high quality food products in Guatemala and they were seeking to launch a website to expand to a US market. As a volunteer with USAID, I worked with the Guatemalan team to expand the brand I created for their food packaging and create UX and visual design for the website. The dev team at Monumental, built out this Shopify theme that allows the client to update easily and process orders. View other branding work for this client.
Website Design
UX Design
Brand Design
Branding and advertising for a high-end design, restore, remodel firm.
Advertising
Brand Guidelines
Branding
Collateral Materials
Identity Design
Signage
As a volunteer designer, I have crafted themed event branding for over 14 years for p:ear, a nonprofit working to creatively mentor homeless youth. Event branding is a fun challenge in that it requires thinking about the whole creative experience including signage, programs, slides and decor.
Event Branding
Social Media Design
Print Design
Over the years, I have teamed up with the Architectural Heritage Center to brand their yearly exhibition and design interpretive panels for their museum space. These pieces showcase the design for the exhibits of Portland architect, Will Martin, and prolific photographer, Minor White.
Exhibit Design
Branding
Illustrations in various styles for various clients.
See full set of Cannabis Regulation illustrations here.
See full set of Within 1 Mile illustrations.
See full set of Twelve Days of Christmas: Trumpified
On a volunteer assignment with USAID, Partners of the Americas, I traveled to Haiti to design labels for two agricultural association’s product lines. This work is the result of a week long project in Port-au-Prince working with an organization called Anatraf. Labels are in Creole, French and English. Read full account of my volunteer trip.
View other design work from Haiti trip.
Branding
Packaging Design
As a part of the AIGA Portland's Design for Good Committee, I led and creative directed a collaborative project with The Right Brain Initiative. The result of our three year partnership is Brain Food, an exploratory activity deck for kids.
The project involved collecting and curating content, putting together an exhibit at Museum of Contemporary Craft (now defunct), managing volunteer illustrators, designing the deck, running a Kickstarter campaign, collating hundreds of decks and finally delivering them to schools!
Brain Food is a tool to help teachers and parents ignite creative thinking. It challenges young minds to be curious, to dig deeply into subjects like visual art, performance, and design right alongside math, science, and social studies.
Design
Creative Direction
Illustrations by various local illustrators
Within 1 Mile is an occasional walk and draw project that allows me to explore small and large details of my North Portland Overlook neighborhood.
Illustration
